NAD+ is the internet’s latest buzzy ingredient. Here’s why you might want to add it to your skincare routine.ByAlexa VazquezAug 27, 2026 1:00 AMTags
E! Illustration/ Alo, Sephora, iHerbIt seems like every month, we’re bombarded with TikToks touting a new ingredient that promises to give you glowing, bouncy, youthful skin. The latest one causing buzz? NAD+.
Most recently, “it girl’ activewear brand Alo launched NAD+ eye patches, which you might have seen several influencers wearing in their GRWM videos and that claim to support the skin’s moisture barrier.
It’s only a matter of time until NAD+ is everywhere. But what is it and why should you add it to your skincare routine?
What is NAD+?
If the term NAD+ (short for nicotinamide adenine dinucleotide) sounds familiar, it’s likely because you’ve seen several celebrities receiving IVs infused with the ingredient. Now, the emerging ingredient has entered the skincare arena with several brands launching NAD+ serums, creams, and essences.
According to experts, it’s touted for cellular repair, reducing inflammation, and firming skin, among other anti-aging benefits. Like collagen, NAD+ levels decline as you age, which is why the skincare industry is exploring how it can be replenished to maintain youthful skin.
There are plenty of NAD+ skincare products currently on the market—and they just might give you the best skin of your life.
- Plumping Peptide Pick: Numbuzin No.9 NAD+ BIO Lifting-Sil Essence
- K-Beauty Find: Medicube NAD+ EGF Firming Serum
- “It Girl” Under-Eye Patches: Alo Bio NAD+ Recovery Eye Masks
Medicube NAD+ EGF Firming Serum
Plump and firm your skin with this serum, which contains anti-aging ingredients including NAD and EGF. It minimizes the appearance of fine lines and wrinkles, smooths texture, and boosts overall radiance.
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Arencia NAD+ Booster Shot Cream
NAD+ complex and resveratrol promote skin rejuvenation by plumping fine lines, boosting radiance, and reviving the look of dull, tired skin.
Alo Bio NAD+ Recovery Eye Masks
Target your under-eyes with Alo’s newest skincare launch. These cooling, non-slip hydrogel patches feel so soothing, in addition to brightening and smoothing the under-eye area.
Numbuzin No.9 NAD+ BIO Lifting-Sil Essence
This essence combines NAD+ with peptides to create a powerful anti-aging product that boosts skin firmness, improves elasticity, and supports overall skin renewal.
More Trending Skincare Ingredients
SickScience Labs NetWork Rich Concentrated Serum
Boost skin elasticity with this powerful serum that targets visible signs of aging including sagging skin, uneven skin tone, fine lines and wrinkles, and dullness. Plant-derived ingredients make it a great choice for daily use.
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