Watch: Taylor Swift to Receive First Ever Artist Director Honors at VMAs
Taylor Swift has a new notch in her award show belt.
Ahead of the MTV Video Music Awards Sept. 27, Swift has been confirmed to receive the ceremony’s inaugural Artist Director Honors, an honor bestowed to a musician “whose work behind the camera has expanded the possibilities of music video and advanced the art of visual storytelling,” according to a press release from the network.
The honor will add to Swift’s 30 awards—she’s currently tied for the most awarded artist in VMAs history alongside Beyoncé—on top of her five wins for Video of the Year. Swift is up for nine additional awards at the upcoming ceremony, including Video of the Year for “The Fate of Ophelia.”
Since “The Man” in 2020, Swift—who wed Travis Kelce earlier this year—has self-directed a majority of her music videos, and made her first foray into creating a visual world for her music with the “Mine” music video in 2010, which she co-directed alongside Roman White.
In VMAs history, Swift took home her first Video of the Year award for “Bad Blood”—a landmark video in her catalogue with a star-studded cast including Lena Dunham, Zendaya and Selena Gomez—and went on to receive the award again for “You Need to Calm Down,” in 2019 as well as “All Too Well: The Short Film” in 2022, “Anti-Hero” in 2023 and “Fortnight” in 2024.
While Swift had made a point to write the scripts for her music videos for several years, she previously explained why she officially slipped into the director’s chair solo for “The Man” in 2019.
“It actually came out of necessity,” Swift explained in a 2022 interview with Variety. “I was writing my videos for years and I had a video that was a very specific concept I had written which was that I wanted to be prosthetically turned into a man and live my life as a man and I wanted a female director to direct it and the few that I reached out to were fortunately booked.”
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From there, directing became an integral part of Swift’s creative process.
“I just thought, ‘This is more fulfilling than I ever could imagine,’” she recalled. “I’m inching my way along taking on more responsibility.”
While Swift has gone on to direct over 15 of her own projects including “All Too Well: The Short Film,” which won Best Music Video at the 2023 Grammys, she admitted that directing wasn’t something she actively sought out.
“I always wanted to tell stories,” she added. “I have always written stories, poetry, songs. I think this just grew out of a natural extension of that storytelling and I don’t think I ever necessarily thought it would be something I would be allowed to do until I actually had enough experience to kind of step out and say, ‘I want to do this on my own and see what it’s like.’”
Now, it’s become one of her passions. As she put it, “The more I did it, the more I loved it.”
For more facts about Swift, keep reading…
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