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    Ryan Seacrest Debuts First-Ever Spray Tan—and the Reactions Are Golden

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    Watch: Ryan Seacrest Shows Off Ripped Physique in Shirtless Beach Pic

    For Ryan Seacrest, the glow must go on. 

    Even after the On Air With Ryan Seacrest host learned that his first-ever spray tan turned out more subtle than he intended, he maintained that he was proud of his UV-free, sunkissed look. 

    “My debut spray tanning was last night. Never done it before,” Seacrest said during a Nov. 10 taping of his radio show, noting that his selected tan level was “two.” 

    Though his co-host Patty Rodriguez suggested the American Idol star opt for at least a level three, Seacrest understandably wanted to avoid accidentally recreating Ross Geller’s infamous tan fail in Friends. 

    As he put it, “I was nervous because they told me if I go too far, you just can’t really downgrade it.” 

    And as contributor Tanya Radz also confessed she couldn’t tell a difference after the treatment, the 51-year-old stood by his understated aesthetic, replying, “Maybe that’s good.” 

    As for one reason the producer’s reveal was so underwhelming? 

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    See Wheel of Fortune’s Ryan Seacrest Comfort Player After $50,000 Loss 

    Seacrest eventually admitted he had L.A.’s Sugared + Bronzed beauty spa skip his face to avoid disturbing his oily-prone skin. 

    “I didn’t do my face. Why would I do my face?” he asked with a laugh. “You do your face in a spray tan? I don’t want that stuff on my face to cause a zit.” 

    In addition, though the radio DJ recalled that before leaving the salon, “They told me to let it sink in,” he also divulged that he took a shower soon afterward because he wasn’t aware the recommended waiting period was a minimum of six hours. 

    Still, the Wheel of Fortune host has been showing off his well-groomed physique while enjoying the single life following his breakup with model Aubrey Paige in 2024 after three years of dating. 

    “I love ‘Love Is in the Air,'” he told Vanna White, referencing the evening’s theme during a March episode of the game show before joking, “And I’ll be on Tinder tonight, so I can find it.”  

    But Seacrest isn’t the only star with an ever-evolving beauty routine. Read on for celebrities who made an entire brand out of their love for grooming. 

    Han Myung-Gu/WireImage

    RihannaThe one and only Rihanna changed the game when she came out with her Fenty Beauty line in 2017. Not only did she release 40 foundation shades, forging a new industry standard, but she has since created innovative and exciting products. She also released Fenty Skin and Fenty Hair.

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    Selena GomezSelena launched Rare Beauty in September 2020. The brand’s initial release featured a 12-range lineup. From foundation, makeup tools and liquid lipsticks to liquid liner, blushes and more, Rare Beauty has all your bases covered.

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    BeyoncéThe Grammy winner launched her new haircare line, Cécred, which features an eight-piece collection that helps cleanse, condition and repair tresses.”My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs,” Beyoncé said in a press release shared with E! News. “I want everyone to have the freedom to express their hair in ways that make them feel good.”

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    Lady GagaMother Monster delighted her fans when she released her own cosmetics brand, Haus Laboratories, in 2019. While the songstress is no stranger to the beauty world, she decided to create something for everyone. From glimmering lipsticks to long-lasting shadows, her makeup has become a holy grail. And in June 2022, Lady Gaga “re-imagined” her brand with completely new products, a new retailer and more.

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    Sofia VergaraThe Modern Family alum debuted her beauty line called Toty with daily essentials—a CC cream, compact, serum and more—that prioritize suncare protection. “Growing up in Colombia, my life revolved around being outside in the sun,” the actress said in a press release. “I loved the sun, but little did I know, the sun wasn’t loving me back! Once I learned the true benefits of suncare and protecting my skin from sun damage and photoaging, I was hooked. I created toty with the idea that suncare should be an effortless part of your daily beauty routine—it’s my biggest beauty secret.”
    Gwyneth PaltrowIt’s safe to say Gwyneth’s name is synonymous with Goop. After building her lifestyle and wellness empire, entering the beauty world was a natural next step. From power-packed face serums to unique body tools, the brand is chock-full of luxury products.

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    Ariana GrandeFrom vibrant liquid eyeshadows in holographic purples to universally flattering lip stains, Ariana Grande‘s r.e.m. beauty has everything you need to look out-of-this-world. In addition, the pop star recently entered the body care space with a collection featuring lotions, body washes and more.

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    Victoria BeckhamNearly a decade after debuting her eponymous fashion label, the former Spice Girls member launched her namesake beauty brand. From shimmery (and crystal-infused) eyeshadows to high-quality serums, Victoria’s line blends luxury with glamour.

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    Michelle PfeifferMichelle made a scentsational foray into the fragrance market with her brand, Henry Rose.“I set out to create Henry Rose with a very clear vision,” she told Elle Canada in 2024, “which was to create a fine fragrance that met three equally important criteria: disclosed 100 percent of its ingredients, met the strict health and safety standards of the Environmental Working Group, and could compete in the mainstream marketplace.”

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    The “Goodies” singer debuted her skincare brand, OAM—an acronym she created for the phrase “on a mission”—in 2022. “You’ve been asking,” she on Instagram, “and here it is. Meet my secret sauce.” Her line will feature five vitamin C-infused products, including a serum, eye cream and cleanser (to name a few).

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    Serena WilliamsThe tennis champion came into the beauty space swinging. Serena launched Wyn Beauty, which features everything from foundation to lipstick and mascara, packaged in a vibrant chartreuse color. Another standout detail? The brand notes the line is created “with deeper skin tones as the starting point.” 

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    Hailey BieberThe model released Rhode in 2022 to much success as her three-product line completely sold out after it hit online shelves. In 2025, she sold the brand to e.l.f. for $1 billion.

    Rich Fury/Getty Images for Spotify

    Gwen StefaniThe singer launched GXVE by Gwen Stefani in March 2022, giving fans lipsticks in her signature red, eyeshadows in everyday colors and more. She rounded up her debut line with a face oil, brow products and liners in electrifying shades.

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    Becky GAfter collaborating with top cosmetics companies, the music sensation decided to release her own, Treslúce Beauty. She launched an eye collection first, which included an eyeshadow palette, eyeliners and falsies. Speaking to E! News in September 2021, she opened up about this exciting new chapter, sharing, “There’s been something in the air for me, as a creative person, that felt it was just time.”

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    HalseyWeeks after announcing they were pregnant in January 2021, the singer debuted their very own beauty brand: About Face. From a collection of wildly colorful eye shadows, dazzling highlighters and a range of liquid lipsticks, Halsey described their line as “make u(p) without rules.” They also debuted a spinoff brand, af94, which is full of beauty products under $10.

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    Gabrielle UnionThe actress released Flawless by Gabrielle Union, a haircare line that features products for “textured hair, protective styles and wigs.” She and husband Dwyane Wade also introduced Proudly, a line made for melanated babies.

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    Taraji P. HensonIn early 2020, the actress overjoyed fans with her eponymous haircare line, TPH by Taraji. Luckily, the brand’s lavish yet inexpensive product range is available at Target. Best of all? The Empire star keeps blessing us with fun tutorials on her Instagram. In 2022, she released a body care collection full of lotions, oils, body wash and so much more.

    George Pimentel/Getty Images for KORA Organics

    Miranda KerrThe supermodel finally shared her beauty secrets with us normals when she launched Kora Organics. Skincare lovers are fans of the brand’s Noni Glow Face Oil, Noni Glow Sleeping Mask and Noni Night AHA Resurfacing Serum. Plus, some products are made with crystals. Now that’s magical!

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    Jennifer LopezFans can finally get that iconic J.Lo glow now that the star released her eponymous beauty line. From a luminous complexion booster to a power-packed face serum, the singer has all your essentials covered.

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    Alicia KeysThe singer entered the beauty space with a vision of how important self-care is. Keys Soulcare released with three key products: a gentle moisturizer, a crystal-infused roller and a relaxing candle.

    Michael Loccisano/WireImage

    ImanThe supermodel debuted her inclusive makeup line in 1994. Since then, Iman’s namesake brand continues to be a force in the industry with its diverse collection of products that caters to Black, Indigenous and people of color.

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    Lauren ConradFamous for her tear-dripping mascara on The Hills, it makes sense Lauren Conrad would step into the beauty space. For her initial launch, LC released a range of lipsticks, a gloss, a liquid liner and more. Best of all? Her line is vegan, cruelty-free and made with eco-friendly packaging.

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    Lisa RinnaThe Real Housewives of Beverly Hills star can now add beauty mogul to her ever-growing resume! And in true Lisa fashion, her first-ever collection for Rinna Beauty featured three gorgeous lip kits—each including lipstick, gloss and liner.

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    MadonnaFeeling like a material girl? Madonna’s beauty brand has you covered. Named after her moniker and 2012 album, MDNA Skin, is luxury in a bottle—literally, as the line includes products in the $150, $200 and $600 range.

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    Jessica AlbaThe actress launched her makeup brand, Honest Beauty, in 2015—and it’s been a household staple since. Some fans faves from her line: the smudge-proof liquid lipsticks, the dual-ended mascara and primer and face masks.

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    Travis BarkerIn September 2022, the Blink-182 drummer announced that he expanded Barker Wellness into skincare, introducing products such a face serum, eye cream, moisturizer and more. He exclusively told E! News the product he loves to use when it’s cold, sharing, “The Renewal Balm is amazing year-round but especially a great go-to for the months where it may be a little drier. It’s packed with hydrating and rejuvenating ingredients.”

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    Drew BarrymoreThe Golden Globe-winning actress first launched her Flower Beauty brand back in 2013. Since hitting the shelves, people have raved about its highly-pigmented blushes, nourishing lipsticks and durable setting sprays. Plus, most items cost fewer than a cocktail!

    Chris Pizzello/Invision/AP/Shutterstock

    Tracee Ellis RossWhen it comes to beauty and fashion, Tracee Ellis Ross is always leading the way with her fun, fabulous and fierce lewks. So it was easy to see why she came out with her haircare line, Pattern. As the brand put it, it’s “here to fulfill the unmet beauty needs of the curly, coily and tight-textured hair community.”

    Instagram/Kylie Jenner

    Kylie JennerWhat started out as a demand for lip kits, Kylie Cosmetics has turned into a fully-fledged line. The reality TV personality sold a 51 percent stake of the company to Coty Inc. for $600 million in 2020. She has since launched several new collections.

    Stephane Cardinale – Corbis/Corbis via Getty Images

    Cindy CrawfordEver wonder how the ’90s super looks so dang good? The 54-year-old star credits her skincare company, Meaningful Beauty. From neck treatments to SPF-infused day creams to plumping lip gloss, there’s a little bit of everything.

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