Lincoln Kienholz’s resume in college football is pretty barren at this point, but Adidas is making a large bet that the quarterback is ready to take a giant leap in his first season with Louisville.
As first reported by On3, Kienholz has agreed to a six-figure NIL pact with Adidas, which sponsors the Cardinals’ team apparel.
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Fans haven’t seen too much of Kienholz on the field throughout his college career, as the signal caller threw a combined 36 passes in three previous campaigns with Ohio State. He was in the mix to start for the Buckeyes in 2025 before Julian Sayin secured the job.
