E! Illustration/Virisa YongLive Tinted made history just over 5 years ago at Ulta Beauty when they became the first South Asian-founded makeup brand to launch there, and recently came together for a special Diwali celebration.
Following her star-studded event, E! spoke exclusively with founder Deepica Mutyala about her partnership with Ulta, the best products to get a luminous Diwali glow, plus her commitment to purposeful formulas and inclusive shade ranges.
- Bestselling product: Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
- Diwali-inspired must-have: Limited Edition Diwali Born to Shine HUEGLOW Liquid Highlighter Trio
- Viral color corrector: Huestick Color Corrector
Deepica shared, “It’s honestly such a full-circle moment! When we launched at Ulta Beauty in 2021 as its first South Asian-founded makeup brand, it was a milestone I never could have imagined growing up. Five years later, we’re one of Ulta’s fastest-growing prestige cosmetics brands!”
“Hosting one of the beauty industry’s largest Diwali celebrations alongside Ulta’s leadership this year was incredibly meaningful. Seeing nearly 200 people from across beauty, fashion, and entertainment come together to celebrate my culture reminded me just how far we’ve come and what’s possible for the next generation of founders,” she added.
Glowy Diwali Makeup Tips
What 3 products would you recommend for a luminous glow for Diwali?
“I actually wore all three of these to our Diwali celebration with Ulta Beauty! I started with our HUEGUARD Skin Tint SPF 50 for a beautiful, even complexion, added HUEGLOW for that gorgeous radiance, and finished with HUEBEAM Gradient Blushing Bronzer for warmth and dimension. It’s my favorite combination for a fresh, luminous look that still feels like your skin!”
Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum
The brand’s bestselling Hueguard Skin Tint offers buildable, light-to-medium coverage made with skincare actives.
For anyone new to the brand, Deepica says that the bestselling Hueguard (“one sells every two minutes globally” at Ulta, she adds) is what she’d recommend trying out first: “I love it because it combines skincare, SPF 50 protection, and beautiful, natural-looking coverage in one easy step. It’s the perfect everyday product and really represents our mission of creating beauty that works for everyone, from the lightest to the deepest skin tones!”
Hueglow Liquid Highlighter Drops
Subtle microshimmers give your skin a naturally radiant and hydrated glow in three different colors: Dawn (rose gold), Dusk (bronze) and Golden Hour (soft gold).
Huebeam Gradient Blushing Bronzer
This highly-pigmented gradient bronzer provides a perfectly sunkissed glow, made with hyaluronic acid for hydration and niacinamide to even skin tone.
Of the HUEBEAM Gradient Blushing Bronzer, Deepica added, “I love that it gives you warmth and a beautiful flush of color in one product. My favorite tip is to swirl your brush across the gradient for a seamless, sun-kissed glow, or focus on individual shades to customize your look. Apply it to the high points of your cheeks and blend upward for a naturally lifted finish!”
What gives you a lit from within glow?
“That glow comes from feeling happy, confident, and surrounded by the people I love! Diwali has always been such a special time to celebrate family, culture, and new beginnings. Hosting our Diwali celebration with Ulta Beauty this year and seeing so many people from different backgrounds come together was such a beautiful reminder of what makes this holiday so meaningful to me! But if we’re talking about an external glow, it has to be our HUEGLOW Liquid Highlighter Drops for that gorgeous, lit-from-within radiance!”
Editor’s Pick
Limited Edition Diwali Born to Shine HUEGLOW Liquid Highlighter Trio
The perfect set to gift or keep for yourself, it includes the trio of HUEGLOW shades: Dawn, Golden Hour and Dusk.
How Live Tinted Formulates Products
What is your product development process like, especially when creating products to work for a wide range of shades?
“Everything starts with listening to our community and identifying real gaps in the beauty industry. Live Tinted was created for everyone, from light to the deep skin tones, and that philosophy guides every product we develop. We’re incredibly intentional about shades, undertones, formulas, and how products perform across different complexions. Our goal is to create thoughtful, innovative products that make beauty easier and help everyone feel seen!”
Hueskin Hydrating Serum Concealer
This skincare-infused concealer has a serum-like texture, proviidng medium-to-full coverage while helping to improve the look of fine lines.
HUESTICK Complexion Stick
This complexion stick offers medium-to-full coverage with a blurred, soft-matte finish. Available in a range of shades, it still feels lightweight on the skin thanks to the hydrating skincare ingredients.
How do you recommend using the Color Corrector?
“My biggest tip is to start with less than you think you need! Apply a small amount of HUESTICK Color Corrector to areas of discoloration, like under the eyes or around the mouth, and gently blend before applying your foundation or concealer. It comes in five shades designed to address different skin tones and discoloration concerns, so there’s an option for everyone! The goal is to neutralize discoloration rather than cover it with layers of makeup. Color correcting is actually what started my entire journey and ultimately inspired me to create Live Tinted!”
HUESTICK Color Corrector
Available in five different shades, with options for varying concerns and skin tones, this creamy multistick features hydrating skincare ingredients for a smooth and blendable finish.
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