Kraft Drops Cinnamon Roll Mac & Cheese—and the Reactions Aren’t Grate

Kraft might be lost in the sauce. 

The instant mac and cheese company was certainly thinking outside the box when they came up with one of their new limited-edition meals: Cinnamon Roll Kraft Mac & Cheese. 

“Yep, you read that right,” the brand teased on Instagram Nov. 2 alongside images of their festive new flavors’ packaging. “Chili Crisp and Cinnamon Roll Kraft Mac & Cheese are available now for a limited time.”

And while fans were cheesing over the announcement of another spicy flavor to follow their cult-classic jalapeño release in 2024, there were quite a few questions about the other product’s unexpectedly sweet noodle profile. 

As one user put it, “Okay but why are you like this?” while another referred to the end of daylight saving’s time when joking, “It was a time change, not April fools day!”

In fact, the experimental seasoning had the internet likening Kraft to mad scientists. To express their bewilderment, one X account replied to the news with a Jurassic Park meme in which Jeff Goldblum muses, “Your scientists were so preoccupied with whether they could, they didn’t stop to think if they should.”