Quebec company takes a ‘compassionate and human-centred approach to sexual wellness’
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The Canadian brand Floravi builds on a family legacy in the intimacy business.
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“Claude, my stepfather, is a pioneer in the erotic retail industry in Quebec and founded a distribution company over 40 years ago,” explains Edith Arsenault. “About 20 years ago, my brother Julien and I joined the family business, and gradually took on more responsibilities.”
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Today, the siblings oversee a portfolio of brands that focus on sexual health and women’s well-being.
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With several decades in the sexual health industry, Arsenault has gained feedback from customers about their intimacy needs and inquiries. And she looks to answer them — while de-stigmatizing sexual health products — with her line Floravi, which recently launched in pharmacies and stores across Canada, including Shoppers Drug Mart.
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West Coast Table
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We caught up with Arsenault to learn more.
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Q: For those who aren’t familiar, what is Floravi?
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A: Floravi was born from a deep desire to support people in reconnecting with their intimacy and exploring their sexual well-being with confidence and care. Our mission is to empower people to explore pleasure confidently and safely, and address a real and often overlooked need in our society.
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We believe that everyone deserves access to pleasure, comfort and connection, no matter how that looks for them. We offer a variety of inclusive products that enhance intimacy, self-discovery, and sexual health. Our values include empowerment, confidence, accessibility, care, respect, and authenticity.
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Q: What makes it unique?
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A: What makes Floravi unique is our compassionate and human-centred approach to sexual wellness. I launched the brand 10 years ago. The brand was built on a simple yet essential realization: too many people experience discomfort or challenges related to their sexual health without having access to reassuring, accessible, and well-adapted solutions.
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We focus on de-stigmatizing sexual wellness and creating accessible, inclusive solutions that support real intimacy and real lives, that feel approachable and free of shame.
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Being a Canadian pioneer in this space allows us to shape the conversation locally with intention.
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The World Health Organization defines sexual health to be ‘fundamental to the overall health and well-being of individuals, couples and families, and to the social and economic development of communities and countries.’ I could not agree more.
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As part of our commitment to advancing sexual health and well-being, Floravi proudly supports organizations working to improve education and access to care. We have made donations to initiatives such as Movember and Action Canada for Sexual Health and Rights, helping contribute to important conversations and resources around sexual health.
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Furthermore, as part of our education and awareness mission, we also brought together health-care professionals such as physiotherapists, sexologists, and more, from our network to share their expertise on a multitude of topics related to sexual health.
