It’s not every day that a Hollywood star steps out as the face of a Canadian clothing company.
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English actress and model Elizabeth Hurley is lending her star power to a longtime Canadian clothing company.
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In a new campaign for the brand Joseph Ribkoff, Hurley sports a selection of garments from the Montreal-headquartered company’s new contemporary collection called Edit 57. Shot in New York, the fall ‘Icons’ campaign sees the star styled in a satin, multicolour dress, fringe faux leather skirt and other assorted styles.
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The Austin Powers actress notes the designs in the range are a natural fit for her existing wardrobe.
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West Coast Table
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“The Icons Capsule has a fresh energy, beautiful tailoring, effortless styling and pieces you immediately want to make your own,” Hurley said in a news release. “It feels modern without losing the elegance Joseph Ribkoff is known for, and that’s what made this collection feel so authentic to me.”
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Founded in 1957, the Canadian brand can be found in more than 65 countries through more than 3,500 retailers.
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“Joseph Ribkoff began as a dress-focused brand, and dresses remain an important part of our DNA today,” CEO Stephen Belfer said in an interview with Postmedia News in August. “We’ve expanded into a broader ready-to-wear collection that includes modern separates, knitwear, denim and most recently Joseph Ribkoff Sport — allowing women to build complete wardrobes that reflect how they live today.”
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The new Edit 57 collection represents a more “fashion-forward and modern expression” of the nearly 70-year-old homegrown brand, according to Belfer.
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