TikTok-Viral Prime Day Makeup Under $25: e.l.f., Tarte, Clinique, L’Oreal
Shop celeb-loved finds and TikTok-viral favorites up to 50% off, with options starting at just $5 from e.l.f., tarte, Charlotte Tilbury, Summer Fridays & more.ByAlexa VazquezJun 23, 2026 11:00 AM| Updated 1 hour agoTags
MaybellineThere’s no better time to stock up on your makeup favorites (or finally try out the latest viral product that caught your eye) than Amazon Prime Day.
With up to 50% off, you can basically score a whole face of makeup for a fraction of the cost thanks to the massive multi-day sale.
- Miranda Kerr’s Go-To Drugstore Foundation: Almay Skintone Matching Foundation (now $9.14, was $15.49)
- A Luxury Lippie For Less: Summer Fridays Dream Lip Oil (now $18.20, was $26)
- Housewife-Approved Lash-Lengthening Mascara: Tarte Tartelette Tubing Mascara (now $16.80, was $38)
From TikTok viral favorites to celebrity-loved finds, Prime Day has can’t-skip makeup deals starting at $5. Whether you’re a high-end gal who loves Charlotte Tilbury, Tarte,and Summer Fridays or a drugstore purist who swears by NYX, Almay, and Maybelline, Prime Days has the deals you want most.
It’s time to upgrade your makeup. Treat yourself to brand new makeup this Prime Day, with up to 50% off the hottest drugstore and luxury brands.
Top Prime Day Makeup Deals on Amazon
Almay Skintone Matching Foundation
Almay’s liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on. Fan Miranda Kerr wears the shade 200 Light Medium. Get your shade on sale now!
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Summer Fridays Dream Lip Oil
Formulated with a blend of nine moisturizing oils, this plush lip tint oil delivers a high-shine tint and deep hydration in a non-sticky texture. For Prime Day, all shades of this lip oil are on sale for 30% off.
tarte tartelette tubing mascara
This must-have tubing mascara makes lashes appear thicker and longer. Get it now at an incredible Amazon Prime Day steal!
Celebrity fans: Ashley Iaconetti
e.l.f. Sheer For It Blush + Lip Tint
This top-rated stain features a watery texture and buildable pigment that’s a dream to blend and leaves a natural flush to your cheeks. Plus, it’s available in five shades.
Saie Mini Glowy Super Gel
Powered by supercharged ingredients like brightening rosehip seed oil and moisturizing glycerin, Saie’s Super Gel can be used as a lightweight makeup primer or a highlighter.
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L’Oreal Paris Voluminous Noir Balm Volumizing Mascara
Kyle Richards says this drugstore mascara has been her “go-to for years.” The ultra-black formula volumizes, lifts, lengthens, and separates for a bold, defined lash look.
L’Oreal Paris Makeup True Match Lumi Glotion
Achieve a luminous, healthy-looking complexion with this lightweight glow enhancer that effortlessly elevates your natural radiance. Wear it beneath foundaion or apply it a a highlighter to the high points of your face.
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L’Oreal Paris Hyaluron Tint Lip Stain Serum
This is the exact product L’Oreal makeup artists used for Kendall Jenner’s Met Gala 2026 look. Since it’s infused with hyaluronic acid, it prevents lips from getting crusty. Pro tip: apply the product, let it sit for a minute, and wipe it off to reveal a just-bitten stain that lasts for hours.
Charlotte Tilbury Lip Cheat Lip Liner Pencil
For fuller lips and a defined pout, start here! This lip liner pencil is waterproof and smudge-proof, providing rich and creamy color payoff.
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tarte shape tape concealer
Provides flawless, smooth coverage for under eye circles and blemishes. Choose from a wide variety of colors. Get yours on sale now!
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara
Several celebs have endorsed Sacheu’s peel-off lip stain by now, specifically this mauve shade called ‘P-Inked‘ is hard to find in-stock. But it’s available now…and on sale!
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Sacheu Lip Liner STAY-N Peel Off Lip Stain
This acne-safe sunscreen delivers UVA/UVB protection without clogging pores or leaving a white cast. star raves that it “wears well with makeup” thanks to its blurring, primer-like finish.
Clinique Almost Lipstick in Black Honey
Almost Lipstick in Black Honey is Clinique’s No. 1 lip color. This cult-classic, universally flattering shade looks incredible—yet different—on everyone.
Naked Sundays SPF 50 Mineral Sunscreen
This acne-safe sunscreen delivers UVA/UVB protection without clogging pores or leaving a white cast. star raves that it “wears well with makeup” thanks to its blurring, primer-like finish.
Maybelline Cloudtopia Blush
Super pigmented and light as a cloud, Maybelline’s new release has a gorgeous shade range with 10 unique colors. Use it on your cheeks or lips for long-lasting wear.
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Almay Clear Complexion Concealer
This blemish concealer treats acne and visibly evens skin tone. It instantly conceals blemishes, breakouts and redness, and was used on Miranda Kerr for her Met Gala 2026 look.
LANEIGE Lip Glowy Balm
If love Laneige’s fan-favorite lip mask, you’ll love this lip balm which you can easily throw in your bag for on-the-go touch-ups. It’s subtly tinted and is made with shea and murumuru butters.
Real Techniques Miracle Complexion Sponge 4 Pack
Stock up on must-have beauty blenders with this four-pack from Real Techniques. The highly-rated makeup sponges can be used for anything from blending out base products to applying liquid blushes and highlights.
e.l.f. Halo Glow Liquid Filter
Achieve plump, juicy lips with this hydrating gloss/oil hybrid. Paige DeSorbo is a fan, and raved that it is just as good as the expensive Dior alternative.
L’Oreal Paris Infallible 3-Second Setting Spray Mist
Lock in your glam with this transfer-resistant setting spray that’s waterproof, smude-proof and loved by celebs.
Celebrity fans: Ciara Miller, Whitney Leavitt
NYX Fat Oil Lip Drip
Achieve plump, juicy lips with this hydrating gloss/oil hybrid. Paige DeSorbo is a fan, and raved that it is just as good as the expensive Dior alternative.
Maybelline Instant Age Rewind Concealer
Brighten and conceal dark circles with a creamy, lightweight formula that instantly erases signs of fatigue, leaving you with a refreshed, radiant look. The OG concealer has 241,000+ 5-star ratings.
Maybelline Super Stay Matte Ink Liquid Lipstick
This long-wear liquid lip dries down to a matte never crusty finish that won’t budget. Olympian Ilona Maher swears it “does not come off” and lasted through every rugby game.
More celebrity fans: Gigi Hadid
COVERGIRL & Olay Simply Ageless 3-in-1 Liquid Foundation
This bestselling pressed powder blurs pores and delivers hours of shine control for a flawless base that lasts all day. It comes in translucent shades as well as shades that match your foundation for added coverage.
Maybelline Fit Me Matte + Poreless Pressed Face Powder
This bestselling pressed powder blurs pores and delivers hours of shine control for a flawless base that lasts all day. It comes in translucent shades as well as shades that match your foundation for added coverage.
Revlon ColorStay Multi-Liner
The easy-to-blend versatile liner can be used on your eyes, lips, and face. RHOA star Porsha Williams shared that the shade Catalyst is a part of her “go-to lip combo.”
e.l.f. Bronzing Drops
These bronzing drops are extremely similar to the D-Bronzi Sunshine Drops from Drunk Elephant, but at a fraction of the cost, of course. It gives your skin a bronzy wash of color and radiant finish. It comes in three shades compared to Drunk Elephant’s singular shade.
Prime Day 2026 Is Earlier Than Usual
Amazon moved Prime Day from its traditional July timing to June in 2026, with the event running June 23–26. Its has been reported that the shift helps avoid conflicts with major summer events such as July 4th.
Walmart, Target, and Best Buy have announced competing promotional events during the Prime Day period.
Do You Need an Amazon Prime Membership
Yes, you’ll need an Amazon Prime membership to access most official Prime Day deals. The good news is that Amazon typically offers free trial options for eligible new members, which means some shoppers can still take advantage of the savings without committing long term.
Beyond Prime Day access, a membership also includes perks like fast shipping, Prime Video, exclusive discounts, and more. If you plan to shop the event heavily, the membership can easily pay for itself through the discounts alone.
Madison LeCroy’s entire glowy beauty routine is on sale for Prime Day, from $5.
