Anthony Edwards answers sneaker jab with new PrizePicks partnership appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here.
Anthony Edwards is taking his personality beyond basketball through a new PrizePicks partnership that includes a sneaker skit, appearances alongside Druski, and support for his nonprofit.
Advertisement
The multiyear agreement makes Edwards the company’s first NBA player ambassador. PrizePicks plans to feature him across advertising and social platforms, adding the former first overall draft selection and four-time All-Star to its roster of partners.
“Teaming up with PrizePicks feels like an Atlanta homecoming, and I couldn’t be more excited to join the squad,” Edwards said.
Watch sports LIVE with fuboTV (free trial)
The Atlanta connection carries through the collaboration. PrizePicks operates from the city, and its plans bring Edwards together with fellow Atlanta native Druski for future campaigns and additional content.
Advertisement
Their pairing follows PrizePicks’ recent extension with the comedian, giving the company two partners whose work reaches across sports and entertainment.
For the launch, Edwards answers a rival’s viral shoe joke with a skit featuring purple AE3 sneakers and an enthusiastic Minnesota audience. PrizePicks users also received an opportunity to access that colorway early through its app.
The agreement extends to Three Fifths Media, the production business Edwards created with Justin Holland, who also helped establish AE5 Enterprises. Holland will advise PrizePicks on the partnership.
Advertisement
Their opening project centers on the satirical Believe That Awards. PrizePicks will sponsor the event and introduce a free game offering participants chances to receive money and signed AE3 sneakers.
The company will also help Edwards’ Don’t Follow the Wave foundation with its workplace development work.
PrizePicks partnerships executive Joey Molko pointed to Edwards’ connection with fans as a reason for the deal, emphasizing the personality he brings to the brand.
Related: Patrick Surtain II shares joyful personal news after injury scare
Related: Yankees hit with savage Taylor Swift diss after error-filled Game 2 loss to Rays
